Saint Valentine is Hallmark’s hero and the Patron Saint of florists everywhere. From the time we were little children, carefully choosing our boxes of Valentine cards for our classmates, images of Cupid, and his arrows danced in our heads.

Some cheer, while others sneer at this day. Women and men all over the world think about love, or the lack thereof in their lives, measuring it up against the next person, while many sit only with memories of their special someone no longer beside them.

It’s a day we notice floral deliveries in our office, perhaps secretly feeling sad if we didn’t get one. With such an emphasis on an outward display of inward emotion, people’s reaction to it can run the gamut.

Valentine’s Day can and should be so much more. Both George Benson and Whitney Houston sang about it in the song entitled “The Greatest Love of All.”

We can use today as the marker and starting point of our journey on the road to self-love. What a beautiful world this would be if our children, friends, parents, siblings, and partners were all the recipients of our best selves because we took the time to love ourselves deeply. Self-love isn’t self-centered or arrogant, nor is it about vanity.

In its highest form, it’s a gift to others as we serve from a state of overflow.

It teaches others how to treat and honor us and invites us to invest in ourselves. We begin to take the time needed to understand and respect our most intimate parts so that our completed selves can bless others.

We accept our imperfections and move from a place of authenticity and gentleness. You are never truly without love if you have a passion for yourself deep inside of you.

The heart that matters most on this day is your very own.

If it hurts, may you find peace. If it’s hardened, softness. If it’s lonely, may you find comfort from within, and if it’s full, may you feel compelled to share it. Pour out your kindness on those who may need a dose of healing medicine.

Valentine’s Day is not a day reserved for lovers only. It’s a pivot point for those determined to find and share the greatest love of all.